The Challenge

Brand names can become victims of their own success when they become synonymous with a product or service category (a phenomenon known as "genericide"). This can dilute brand identity, weaken trademark protection, and ultimately devalue your brand while potentially resulting in a loss of exclusive rights. To prevent this, companies need to closely monitor brand usage within and outside their entities.

How We Do It

Judico provides a holistic solution to this brand protection challenge:

• Trademark Use Monitoring: Using sophisticated AI algorithms, Judico scans a range of sources such as your company's internal communications, marketing materials, and even public web and social media contents. It monitors all usages of your trademarked brands, particularly attentively for generic or common usages that could lead to dilution.

• Contextual Analysis: Beyond simply flagging brand mentions, Judico's system understands the context of usage, distinguishing instances where the trademark is being used in a generic or descriptive manner rather than as a distinct brand identifier.

• Instant Notifications and Guidance: Those instances are flagged and reported to your team immediately, with guidance attached on how to correct the misuse. Judico proposes alternative generic terms or phrasing that can be used in place of the brand name, preserving the integrity of your brand.

• Brand Policy Reference: Each flag, and instruction for correction, draws direct links back to sections within your organization's brand usage policy, affirming the learning process and encouraging adherence to your brand guidelines.

Benefit

Employing Judico for genericide prevention and brand protection offers significant benefits:

• Brand Value Preservation: Judico assists in monitoring and maintaining the distinctiveness and value of your brands, ensuring they continue to serve as strong distinctive markers of your business.

• Trademark Protection: By keeping generic and non-distinctive uses of your brands in check, Judico helps fortify and extend the lifespan of your trademark rights.

• Ongoing Brand Education: Each flag of misuse serves as a teaching moment, fostering an organization-wide culture of conscious and appropriate brand usage, ensuring your brand continues to be recognized as a badge of origin for your products or services.